Create Memories with Honolulu Rainbow EKIDEN A Kids’ Challenge and Nagaoka Fireworks Add to the Festivities

Honolulu Rainbow EKIDEN organized by JTB Hawaii Travel, LLC promises to deliver memories that will last a lifetime.  Whether for the youth or senior, the recreational relay race on Sunday, March 10 is open to the public and appeals to casual runners and die-hard marathoners alike.

The looped course ekiden, or relay race, is more than just about running; it is truly designed for anyone and everyone to participate and enjoy.  There is a Kids Challenge that is a one-mile course providing fun for both children and their parents, who are also encouraged to participate.

Every participating child will receive refreshments along with a commemorative item—proof of accomplishing this achievement.  Plus, with children of similar age participating from all over the world, there are many global friendships to be made.

A special discount for the Kids Challenge has been added—a 50% discount of the entry fee by simply using the code [OBCKIDS] when purchasing tickets online


Kids are not the only ones who are able to enjoy the event.  For those seniors who may find it daunting to run or even walk the scenic course starting at Kapiolani Park and looping around Diamond Head Road back to the park, there will be a spectacular firework display that will fill up the sky with bursts of color.

The world-class Nagaoka Fireworks show will be launched from Waikiki Beach on the evening of the Honolulu Rainbow EKIDEN’s finale with Hawaii’s largest, grand parade along Kalakaua Avenue immediately preceding the fireworks.

Simply pull up a beach chair on the sidewalk and enjoy the entertainment.


One of Japan’s leading singers, Hitomi Shimatani, has a special message for those attending which she will share at a live mini concert on Saturday, March 9.  She will also perform her repertoire, including the hit song “Yorihayaku” which has been designated at the support song to inspire all participants.  The concert at the Hawaii Convention Center’s first floor stage is free and open to the public.


Honolulu Rainbow Ekiden makes its grand return after a five-year hiatus.  Organized by JTB Hawaii Travel, LLC, the recreational relay race invites everyone to participate in this fun sporting event.

Whether running 5 km laps or leisurely walks, the course will treat everyone to scenic views of Honolulu landmarks, and possibly a sighting of some humpback whales.  There is a $300 entry fee (per team) for the run, but the experiences gained from this event will be invaluable, forging happy memories for life.

Promo code [OBCRUN] will give you 20% off entry. For more information, visit

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